Ian Scheufler

Flat Brain

Have you noticed how so many apps and websites have little illustrations of flat people greeting you and showing you around its interface? At first glance they seem cute and innocent, but corporations have been using these colourful graphics as a way of masking their unethical practices, becoming the contemporary face of neoliberalism.

Flat Brain is an investigation into the humans of the flat, which have taken over the modern corporate identities of the past decade. The project examines the design and the social mechanisms behind the current visual aesthetics of our screens, which have taken over the modern corporate identities of the past decade.

flat-brain.com