Adriana Navarro Villacampa
The Hashtag as a Weapon
You are paying for free services with your time. And to be frank, you're worth a lot more.
Damian Bradfield. "The Trust Manifesto", 2019. Penguin Random House.
"These typographic conundrums, these shady characters hiding in plain sight, were too good to be passed over like so many periods and commas. This book is here to bring into the light of day..."
"This book is about how to be a cat. How can you remain autonomous in a world where you are under constant surveillance and are constantly prodded by algorithms run by some of the richest corporations in history, which have no way of making money except by being paid to manipulate your behavior? How you be a cat, despite that?"
Jaron Lanier. "Ten Arguments for deleting your social media accounts right now", 2019. Vintage, Penguin Random House.
We cannot have a society in which, if two people wish to communicate, the only way that can happen is if it's financed by a third person who wishes to manipulate them.
Jaron Lanier. "How we need to remake the internet", 2018. TED.
"Today, “people understand what it means to use a hashtag,” Clark told me. They use “their own social media in a certain way to essentially quiet background noise” and “allow those voices that need to connect with each other the space to do so.” "
Jane Hu. "The Second Act of Social-Media Activism", 2020. The New Yorker.
The beauty of hashtags is their public nature, connecting people around passions or locations. There's no restrictions on who can jump in, only reaction from Twitter or another network on whether or not the hashtag or the user can remain on the platform.
Kerry Flynn. "What's in a hashtag? A spark for our passions, in love and in war", 2018. Mashable.
"That is, the idea of open innovation, making sure that everybody who has a different idea can just fork their version of that civic tech service and then build their own re-imagination of it."
Your Undivided Attention. "Digital Democracy is Within Reach", 2020.
The Hashtag as a Weapon explores the evolution of a hashtag from a coding tool for categorising and filtering metadata into an agent of social empowerment or, when misused, of social detriment.
The project encourages the viewer to see hashtags for what they are: influential tools capable of causing socio-political change. Hashtags have proven to be a powerful player in the broader conversation of online democracy, social media accessibility, internet transparency or lack thereof, as well as the ethics of social media platforms.
Through case scenarios, Adriana Navarro Villacampa creates diagrams that outline ways in which the hashtag has been weaponised in order to stress the power of hashtags and the fact that they should not be underestimated.