Adriana Navarro Villacampa

The Hashtag as a Weapon

The Hashtag as a Weapon explores the evolution of a hashtag from a coding tool for categorising and filtering metadata into an agent of social empowerment or, when misused, of social detriment.

The project encourages the viewer to see hashtags for what they are: influential tools capable of causing socio-political change. Hashtags have proven to be a powerful player in the broader conversation of online democracy, social media accessibility, internet transparency or lack thereof, as well as the ethics of social media platforms.

Through case scenarios, Adriana Navarro Villacampa creates diagrams that outline ways in which the hashtag has been weaponised in order to stress the power of hashtags and the fact that they should not be underestimated.